Are you following your employees' tweets?

12/12/2011 |

A dispute between a California company and a former employee over a Twitter account demonstrates why companies may want to monitor their employees' social media use. Employees who blog or tweet on behalf of their company can walk away with their audience and can even share their followers with a competitor. A social media policy should take into account how employees use technology to improve the bottom line in order to safeguard valuable online assets.

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