How LPO can improve ROI

12/12/2011 | MarketingExperiments.com

Landing-page optimization is the most cost-effective way marketers can improve their performance, writes Daniel Burstein. Concentrate on increased conversion rates by scientifically testing the changes you make, learning from the results, then continually refine the changes in cycles of changing and testing. LPO efforts are good ways for marketers to demonstrate their organizational value, he adds.

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