How to make Google respect your authority

12/12/2011 |

Effective search marketing is a question of authority, writes Eric Enge. To improve your ranking in a sustainable way, you need to develop an authentic and consistent online identity, and to establish yourself as an expert and "influencer" in your chosen niche. "You're competing with way too many people. ... Developing authority is a way to stand out -- to people and search engines alike," Enge writes.

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