At Super Bowl, Pepsi may get punted

12/13/2009 | Advertising Age (tiered subscription model)

PepsiCo will look to spend its Super Bowl dollars on snack foods and drinks including Gatorade, instead of on Pepsi products, according to this analysis. One issue is that Pepsi, which has pledged $20 million in a community-building program called the "Pepsi Refresh Project," could undercut its image of social responsibility if it spends millions on Super Bowl ads.

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