At Super Bowl, Pepsi may get punted

12/13/2009 | Advertising Age (tiered subscription model)

PepsiCo will look to spend its Super Bowl dollars on snack foods and drinks including Gatorade, instead of on Pepsi products, according to this analysis. One issue is that Pepsi, which has pledged $20 million in a community-building program called the "Pepsi Refresh Project," could undercut its image of social responsibility if it spends millions on Super Bowl ads.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY