Bright House Networks is teaming with Verizon FiOS TV, Comcast Spotlight and Viamedia in a joint advertising venture that covers 40 cable networks and will reach about 80% of the Florida's Tampa Bay/St. Petersburg/Sarasota market. NCC Media will continue to serve national advertisers through the Tampa Bay Interconnect. "This interconnect provides advertisers trying to reach the Tampa television market with a streamlined approach to purchasing cable advertising," said Todd Stewart, corporate vice president of advertising sales for Bright House.
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