Droga redefines ads for rappers, presidents

12/13/2011 | Forbes

David Droga uses unconventional advertising techniques, such as the viral video starring Sarah Silverman promoting the Jewish vote for Barack Obama. The head of Droga5 sprinkled content from Jay-Z's bio at several outdoor locations referenced in the book, including the bottom of a pool. In addition to Amstel Light, the agency does work for Kraft Foods, Prudential, Microsoft, Puma and other brands.

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