Droga redefines ads for rappers, presidents

12/13/2011 | Forbes

David Droga uses unconventional advertising techniques, such as the viral video starring Sarah Silverman promoting the Jewish vote for Barack Obama. The head of Droga5 sprinkled content from Jay-Z's bio at several outdoor locations referenced in the book, including the bottom of a pool. In addition to Amstel Light, the agency does work for Kraft Foods, Prudential, Microsoft, Puma and other brands.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY