Why purpose must be a priority for sales leaders

12/13/2011 | SalesTrainingConnection.com

Salespeople are more likely to benefit from their training if they have a sense of purpose -- an idea of "the expectations [they] must meet and the roles and responsibilities [they] must carry out," writes Janet Spirer of Sales Horizons. It's also important to encourage sales representatives to test out new techniques, because relying on old selling strategies may be ineffective.

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