Barter economy for ads helps app-makers expand

12/13/2012 | Advertising Age (tiered subscription model)

Many mobile application makers are now trading ad inventory with one another via an informal but increasingly systematized barter economy. Some app-makers trade ad space on an ad hoc basis; others develop more formal barter systems, banking ad clicks from the campaigns they host and trading them for ad inventory on other mobile apps. "[Barter has] become a more explicit part of our marketing process. ... We're trading inventory with developers on a regular basis," said Prerna Gupta of Smule.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA