Chase uses statements with QR codes to promote banking app

12/13/2012 | MobileCommerceDaily.com

Chase Slate card members will receive a QR code on the envelopes containing their paper statements, which they can scan to learn about and download Chase's mobile banking application. "The strategy for a financial institution to use QR codes is the ability to engage the end-user and create a sense of loyalty. ... As younger generations are in general more difficult to connect with and create loyalty, using a QR code to further engage and build a relationship from the onset would prove quite rewarding," commented Bobby Marhamat, founder of Hipscan.

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