Chase uses statements with QR codes to promote banking app

12/13/2012 | MobileCommerceDaily.com

Chase Slate card members will receive a QR code on the envelopes containing their paper statements, which they can scan to learn about and download Chase's mobile banking application. "The strategy for a financial institution to use QR codes is the ability to engage the end-user and create a sense of loyalty. ... As younger generations are in general more difficult to connect with and create loyalty, using a QR code to further engage and build a relationship from the onset would prove quite rewarding," commented Bobby Marhamat, founder of Hipscan.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY