Commentary: Analytics help improve agency distribution channels

12/13/2012 | InsuranceTech.com

Insurance carriers will need to rely on predictive analytics to determine "patterns to explain and predict business outcomes and ensure that their products are being sold through the most appropriate and cost-effective distribution channels," Stuart Rose writes. "... Mobility and ease of doing business are often cited as competitive differentiators, but agency profitability is essential and can be achieved only through analytics and distribution insight."

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