Simplicity fuels ShoreTel's successful customer-referral program

12/13/2012 |

Unified communications firm ShoreTel has been using a word-of-mouth-marketing customer-referral program that now accounts for 29% of the company's customers. The company put together a streamlined website called that outlines the incentive programs various companies offer customers for Voice over Internet Protocol service and how they can take advantage of each one. "Most customer reference managers are happy if they can get even 5 percent of their customers to be customer references," ShoreTel Customer Programs Manager Liz Pedro wrote.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY