A third of consumers find ads on social networks markedly more annoying than other kinds of online ad placements, according to an NM Incite and Nielsen study. The study found that white consumers were the most likely to be turned off by social media advertising, while Asian-American consumers were the most likely to respond positively.
Social ads more irritating than other online ads, study finds
SmartBrief Job Listings for Media
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA