Dunnhumby's BzzAgent dashboard fuses WOMM, social analytics data

12/14/2012 | Advertising Age (tiered subscription model)

About a year after buying word-of-mouth-marketing company BzzAgent, marketing analytics company Dunnhumby USA has released BzzAgent Pulse, a dashboard that combines data from both companies. The dashboard, which Unilever helped Dunnhumby design, aims to help brands bring accountability to social media and world-of-mouth-marketing efforts.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA