Dunnhumby's BzzAgent dashboard fuses WOMM, social analytics data

12/14/2012 | Advertising Age (tiered subscription model)

About a year after buying word-of-mouth-marketing company BzzAgent, marketing analytics company Dunnhumby USA has released BzzAgent Pulse, a dashboard that combines data from both companies. The dashboard, which Unilever helped Dunnhumby design, aims to help brands bring accountability to social media and world-of-mouth-marketing efforts.

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