Older Britons less affected by financial crisis and a better target for marketers

12/14/2012 | City A.M. (London)

As is true in many advanced countries, the U.K.'s population is aging. But research shows that although the ongoing financial crisis has taken a sizable toll, the spending power of older Britons has been less affected and is less subject to the economy's ups and downs than the spending power of younger generations, leaving the older market a more promising target for marketers.

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City A.M. (London)