A company blog can be a powerful marketing tool, but coming up with topics to write about can seem difficult, Lisa Barone writes. Try listening to what customers are talking about, interviewing an expert or posting presentations you have given for local events, she writes. And, to boost the popularity of your blog, review metrics to figure out what content works and what doesn't, Monika Jansen writes.
5 ways to find high-quality blog-content ideas
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