U.S. Cellular QR campaign draws students to Segway-riding representatives

12/15/2011 | Mobile Marketer

U.S. Cellular's "Tailgate for Tickets" QR campaign at eight college football venues won 4,321 scans for a chance to win instant prizes. The codes were on Segways that circulated at the games carrying U.S. Cellular representatives who spoke with the students.

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