Use mobile to engage Hispanics

12/15/2011 | Forbes

Marketers trying to reach the growing Hispanic market should take advantage of their higher use of smartphones (44.7% to 31.9% non-Hispanic Americans) and realize that the umbrella term covers 20 distinct countries. Hispanics also download mobile coupons more than the general population and wait for sales. Cover Girl's Mis Quince marketing exemplifies the strategy of personalizing campaigns to engage Hispanics one on one, writes Zephrin Lasker.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO