Comedian and talk show host Jimmy Kimmel will develop three segments for ESPN's Jan. 1 telecast of the Tostitos Fiesta Bowl tied to "The Worst Contest Ever." The latter asks participants to mail in Tostitos chips, with all of those received to be put in a bowl during the game, during which Kimmel will eat one of the chips. The winner receives nothing. "You get the satisfaction of mailing something in," Kimmel said.
Jimmy Kimmel to create content tied to Tostitos, Fiesta Bowl