Businesses can bring the climate debate down to earth

12/16/2009 | Harvard Business Review online

The climate debate is being derailed by people's incapacity to grasp abstract, long-term concepts, writes Nicholas Eisenberger. "If you want to motivate people to care about the future ... the debate has to focus on what really matters to people," Eisenberger argues. That's where the business community comes in: by showing consumers that going green can save them money, companies can bring the climate debate down to earth and help drum up support for meaningful change.

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