Build relationships with lower PageRanks

12/16/2011 | CustomerThink

An obsession with PageRank can limit marketers' view of the bigger link-building picture, argues Nick Stamoulis. Even Google acknowledges PageRank as overvalued for search-engine optimization. Limiting your options to high-ranking sites ignores the relationships you could be building with lower-ranked sites that could be fruitful in the long run.

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