Executing a marketing-automation system

12/16/2011 | MarketingSherpa

Effectively implementing a marketing-automation system from the brand side can be accomplished in seven steps, says David Kirkpatrick. Find the right vendor and take account of the company's human assets, assuring sales that they are not obsolete. Connect forms properly to optimize your website for the new marketing-automation system, then exercise "data hygiene" on your contacts. Intimately know your content to effectively nurture leads.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY