Executing a marketing-automation system

12/16/2011 | MarketingSherpa

Effectively implementing a marketing-automation system from the brand side can be accomplished in seven steps, says David Kirkpatrick. Find the right vendor and take account of the company's human assets, assuring sales that they are not obsolete. Connect forms properly to optimize your website for the new marketing-automation system, then exercise "data hygiene" on your contacts. Intimately know your content to effectively nurture leads.

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