NPD: Internet VOD attracts few U.S. customers

12/16/2011 | Home Media Magazine

The NPD Group reports that only 5% of those who can rent and watch movies through Internet video on demand are doing so. The market research firm estimates that 134 million Americans own game consoles, Internet-connected television sets, smartphones, streaming-media players or tablet computers that can access Internet VOD. So far, however, Internet VOD is making little headway against pay-TV VOD and video streaming by Netflix and other subscription services.

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