Australia's mobile shoppers tapping in late at night

12/16/2012 | Marketing Mag (Australia)

Mobile shoppers in Australia are tapping into their devices late at night to complete their holiday shopping agenda. The peak period during the week is Thursday nights between 10 and 11, PayPal Australia says. "Our data demonstrates that for consumers, there is residual ‘shopping time’ continuing on from the in-store experience, after they leave the shopping center, on their mobile devices," said PayPal Australia Managing Director Jeff Clementz.

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Marketing Mag (Australia)

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