Consumers prefer tablets for searching, browsing, not shopping

12/16/2012 | MediaPost Communications

Shoppers prefer to use their tablets more than any other device for conducting research and searching for products but largely shun them for buying because of confusing user interfaces, according to an e-commerce survey of 43,000 consumers from OpinionLab, a consumer research firm. Android ranked last in customer satisfaction compared with rival platforms. Smartphones also received low marks for buying items, and shoppers expressed unhappiness with mobile devices' performance in locating stores.

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