FTC is working on privacy rules for app notification, child targeting

The U.S. Federal Trade Commission will meet today to discuss standards for user privacy notifications when it comes to advertisers collecting mobile application location data. The group is also expected to move ahead soon with regulations that restrict deliberate online data collection from children under 13, in spite of industry protests. ""Recent proposals made by the FTC would conflate benign data transfers, which present no discernible threat to children's online safety, with very real concerns about the unauthorized collection of information that might allow strangers to contact our children," wrote IAB general counsel Mike Zaneis.

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Hill, The · Advertising Age (tiered subscription model) · MediaPost Communications

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