Secrets of successful content marketing campaigns

12/16/2012 | OpenView Blog

Content marketing can be a solid strategy for any kind of company, according to Ann Handley of MarketingProfs. After setting up a blog for your company, you can move your marketing initiative forward by encouraging your employees to contribute and by getting involved with content curation. "Think about being a resource to your readers," she advises. "Maybe that means producing some original content but it also means curating content and serving as an industry resource."

View Full Article in:

OpenView Blog

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA