Tiger is scrubbed from Accenture's marketing

12/17/2009 | New York Times (tiered subscription model), The

Tiger Woods appeared in 83% of consultancy Accenture's marketing in 2008, according to TNS Media Intelligence. So it was a tricky proposition to purge images of the golfer once the decision was made to end their sponsorship deal. Woods no longer appears on the company's Web site, and efforts were made to retrieve marketing materials such as posters, according to this article. Accenture spokesman Fred Hawrysh said, "Our intention is to ensure we are no longer using it internally or externally."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA