Many U.S. publishers foresee mobile profits on the horizon

12/17/2012 | PaidContent.org

Ninety percent of U.S. newspaper and magazine publishers have mobile-specific content, but fewer than a quarter have seen their efforts pay off in increased profits, a survey indicates. The poll of 210 publishers by The Alliance for Audited Media found that publishers are nevertheless optimistic about their mobile prospects, with more than half reporting they expect to see returns on their investments within two years.

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