Real-time tweaks in mobile campaigns gain new importance in 2013

12/17/2012 | Marketing Mag (Australia)

Mobile marketing campaigns will be continuously revised in the coming year, as advertisers work hand-in-hand with research agencies to fine tune their campaigns in real time, predicts research firm Millward Brown. "Advertisers have now moved beyond the click and require insight into the brand impact of their online activity alongside their click data," Guy Turton, an analyst for the research agency.

View Full Article in:

Marketing Mag (Australia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA