"Social TV" ratings service is planned

12/17/2012 | Reuters

Nielsen Holdings says it will join with Twitter to create the "Nielsen Twitter TV Rating," a social-TV ratings service that will track online chatter about TV programming. Analysts say the service could provide advertisers with useful data about shows' popularity, but would not supplant conventional TV ratings. "I don't think you can translate comments to ratings for a show. ... The bark right now is bigger than its bite," Horizon Media's Brad Adgate says.

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