Tablets bring Internet into the bathtub, replacing print magazines for young women

12/17/2012 | Advertising Age (tiered subscription model)

Women 18 to 34 take their tablet computers everywhere, including the bathtub, replacing conventional magazines, and many websites that cater to this group have hit their stride. Publications and advertisers that want to reach the demographic will need to do so online, not in print, writes Bonnie Fuller, editor-in-chief of Hollywoodlife.com.

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