Adidas taps into outdoor-gear market

12/18/2009 | Bloomberg Businessweek

German athletics brand Adidas, looking to be known for more than just its fashion sports shoes, announced that it will add high-end mountaineer jackets to its product line, a move that puts the brand in direct competition with North Face. "Adidas is doing a seriously good job as the company tries to take advantage of the increasing interest for outdoor gear," says Mark Held, secretary general of European Outdoor Group.

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