Social media means talking, not shouting

12/18/2009 | Adrants

PETA came under fire this week after mass-tweeting an animal-rights video to 150 "mommy bloggers." Their error, writes Steve Hall, was to use a broadcast model tailored to a broad target audience, rather than trying to engage people as individuals. "Marketing isn't a conversation and a conversation isn't marketing," Hall writes. "Broadcast tactics, still an entirely viable strategy in the right media, don't work well in social media," he adds.

View Full Article in:

Adrants

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY