B2B social media response is crucial, TagMan chief says

12/18/2011 | eMarketer

B2B companies using social sites such as LinkedIn for marketing had better be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. Tagman is using LinkedIn and Twitter for marketing, as well as recruiting through Facebook, and it measures every social media lead regardless of its role in conversion, he notes. "In B2B, if there’s a conversation going on about you and you don’t engage in it constructively, then that’s going to be seen as a negative," he says.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY