B2B social media response is crucial, TagMan chief says

12/18/2011 | eMarketer

B2B companies using social sites such as LinkedIn for marketing had better be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. Tagman is using LinkedIn and Twitter for marketing, as well as recruiting through Facebook, and it measures every social media lead regardless of its role in conversion, he notes. "In B2B, if there’s a conversation going on about you and you don’t engage in it constructively, then that’s going to be seen as a negative," he says.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY