McDonald's promotion geo-targets college students

12/18/2011 | MediaPost Communications

McDonald's is geo-targeting college students to engage them in online marketing campaigns using the CampusLIVE platform. Students play games to win prizes from the restaurant and other retailers. The games target specific colleges where students are near a McDonald's.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH