More people are striking out on their own to escape the difficult job market, which could be good news for business owners, Barry Moltz writes. "It's now less costly for small-business owners to find the exact resource they need when they need it," he writes. "There's no longer a requirement to hire employees with skills that are only utilized sparingly." In addition, reviews and referrals are becoming more important as paid advertising declines in influence.
2013 trends for small business