Projected revPAR growth is not a sure sign of recovery, expert says

12/18/2012 | HotelNewsNow.com

STR's initial forecast of 7% growth in revenue per available room during year-end 2012 may not be a sure indication of the industry's growth, writes Joel Ross, principal with Citadel Realty Advisors. Adjusting for inflation reveals that hotel revPAR as of October 2012 is 13.2% lower compared with the 2008 peak value, while average daily rate is lagging by 5.8%. Ross advises hoteliers to focus on net operating income and real-inflation-adjusted dollars.

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