Urban Outfitters provides mobile directions for late shoppers

12/18/2012 | MobileCommerceDaily.com

Last-minute shoppers looking to shop at bricks-and-mortar stores are the target for Urban Outfitters' late-season mobile campaign in New York City. The ads on Gothamist's mobile site promise a wide gift selection. The ads can tap into the location data from a user's mobile device to provide directions to the nearest store.

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