The all-powerful viewer

12/19/2005 | Adweek

The shift of advertising dollars from passive, broadcast media to interactive and on-demand media is taking place at a faster clip than earlier shifts from radio to network TV or from network TV to cable, Adweek's Noreen O'Leary writes. Research suggests that while only 10% of Americans consider themselves "on-demand media consumers," those users are extraordinarily passionate about on-demand media and the devices and platforms required for its use.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide