B2B e-mailers need to innovate to thrive

12/19/2011 | B2B Lead Generation Blog

MarketingSherpa passed over all submissions for an e-mail marketing innovation award again this year, giving rise to questions about whether that section of B2B marketing is stagnant or becoming less effective. E-mail's maturity as a tactic makes it harder to innovate, Adam Sutton argues. "[Y]ou have to be more creative to reach the fruit that’s higher on the tree," he says, adding that B2B marketers can learn from their B2C brethren in how they use triggered e-mail as part of campaigns.

View Full Article in:

B2B Lead Generation Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA