Getting social with older demos

12/19/2011 | Mature Marketing Matters blog

Marketers trying to reach boomers through social media can tap into several free offerings from Facebook, Twitter and others to gauge the effectiveness of their efforts, writes Todd Harff at Mature Marketing Matters. These services can be especially useful for retirement communities, estate planners and housing developers, whose budgets might be tight but whose older potential customers are well-established on social networks.

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