How LinkedIn strengthens professional relationships

12/19/2011 | Harvard Business Review online

Contacting someone close to you through LinkedIn can make it easier for the person to say "no" to your professional request without damaging the personal relationship, writes Alessandro Di Fiore, the CEO of the European Centre for Strategic Innovation. At the same time, contacting someone you don't know well through LinkedIn can help you strengthen that contact in a way that's less awkward than calling them directly, he explains.

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