Mixing e-mail with mobile, social media

12/19/2011 | eMarketer

About 44% of executives worldwide say they plan to integrate mobile with their e-mail campaigns in the coming year, while 2 in 3 plan to blend their e-mail and social media efforts, according to a StrongMail survey. Meanwhile, 35% of respondents described mobile media marketing as effective for building customer loyalty, while about half saw value in social media and two-thirds valued e-mail.

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