Mixing e-mail with mobile, social media

12/19/2011 | eMarketer

About 44% of executives worldwide say they plan to integrate mobile with their e-mail campaigns in the coming year, while 2 in 3 plan to blend their e-mail and social media efforts, according to a StrongMail survey. Meanwhile, 35% of respondents described mobile media marketing as effective for building customer loyalty, while about half saw value in social media and two-thirds valued e-mail.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY