Use heat maps to fire up B2B marketing sites

12/19/2011 | HubSpot.com

Heat-mapping techniques can show marketers where visitors are looking on a Web page. B2B marketers can apply the takeaways from recent heat maps of Facebook, Google+, Twitter and LinkedIn pages by emphasizing the photos, concentrating on the top left -- where eyes are prone to linger -- and understanding fixation levels for information such as job titles.

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SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA