Use heat maps to fire up B2B marketing sites

12/19/2011 | HubSpot.com

Heat-mapping techniques can show marketers where visitors are looking on a Web page. B2B marketers can apply the takeaways from recent heat maps of Facebook, Google+, Twitter and LinkedIn pages by emphasizing the photos, concentrating on the top left -- where eyes are prone to linger -- and understanding fixation levels for information such as job titles.

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SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations