Use heat maps to fire up B2B marketing sites

12/19/2011 | HubSpot.com

Heat-mapping techniques can show marketers where visitors are looking on a Web page. B2B marketers can apply the takeaways from recent heat maps of Facebook, Google+, Twitter and LinkedIn pages by emphasizing the photos, concentrating on the top left -- where eyes are prone to linger -- and understanding fixation levels for information such as job titles.

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