B2B execs lag behind B2C in caring about social reputation

12/19/2012 | MarketingProfs

A combined 43% of U.S. B2B executives say they rarely or never consider their corporation's social media reputation before making a decision, according to a Zeno Group survey. That compares to a combined 30% of business-to-consumer brands. B2C corporations are also better prepared to handle an online crisis within 24 hours, by a 63% to 43% margin, executives said in the survey.

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