Chanel looks to fashion-forward mobile site to promote watch

12/19/2012 | Luxury Daily

Animation is incorporated into Chanel's mobile banner ad for its J12 ceramic timepiece. The ad appears on The Cut's mobile site. "With a price tag of $15,600 to $18,700, Chanel has to ensure that the ads for this watch reach women who can afford a certain caliber of fashion. The Cut, a fashion-forward magazine featuring high-end fashion fads and ideas, is the perfect place to put those ads," said Shuli Lowy, marketing director at Ping Mobile.

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