Consumers prefer video streaming to downloading, Cisco study says

12/19/2012 | Home Media Magazine

While many broadband users in the U.S. are averaging more than 100 minutes a week in watching professionally produced videos, those consumers are more likely to stream that content than to download it, according to a survey conducted by the Internet Business Solutions Group of Cisco Systems. More than one-quarter of respondents indicated that they are open to buying videos if a cloud service, such as UltraViolet, is involved. "While broadcast television still rules, 48% of consumers have increased their streaming of professionally produced video content in the past two years, making it the fastest-growing category of video use," Cisco's Chris Osika said.

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