Facebook targets TV advertisers with planned video ads

12/19/2012 | Advertising Age (tiered subscription model)

Facebook is moving forward with a plan to begin video advertisements on users' news feeds as part of an effort to challenge traditional broadcasters for marketing dollars. The service, which is expected to begin next year, will include 15-second "autoplay ads" in prominent places on the social media site's Web and mobile platforms.

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Advertising Age (tiered subscription model)

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