Grammy organizers use social trivia to woo viewers

12/19/2012 | MediaPost Communications

Grammy Awards organizers have launched a social trivia game to help promote the 2013 ceremony, with contestants competing for prizes donated by sponsors. Participants can earn points for engaging with Grammy Facebook pages, or completing lyrics-based quizzes or online scavenger hunts. "For us, it's all about adding to the social conversation, and it's all about finding new and different and innovative ways to engage with our audience," says Evan Greene of The Recording Academy.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY