Hasbro hears teen's petition for new Easy-Bake Oven colors

12/19/2012 | Advertising Age (tiered subscription model)

Hasbro this week invited to its headquarters a 13-year-old consumer who started a social campaign for a gender-neutral version of the Easy-Bake Oven for her little brother. The girl got 44,000 signatures in support of her idea that the pink-and-purple ovens suggested "women cook, [and] men work." Hasbro showed the teen, McKenna Pope, a preview of a black-and-silver version it intends to launch next year.

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