Hasbro hears teen's petition for new Easy-Bake Oven colors

12/19/2012 | Advertising Age (tiered subscription model)

Hasbro this week invited to its headquarters a 13-year-old consumer who started a social campaign for a gender-neutral version of the Easy-Bake Oven for her little brother. The girl got 44,000 signatures in support of her idea that the pink-and-purple ovens suggested "women cook, [and] men work." Hasbro showed the teen, McKenna Pope, a preview of a black-and-silver version it intends to launch next year.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH